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Novikov Restaurant & Bar

Restaurant | London | England | United Kingdom

Luxurious restaurant in London

The "Novikov Restaurant & Bar" in London, England, is a luxurious and versatile culinary destination that has made a name for itself in the elegant Mayfair district. It is the first international project of Russian restaurateur Arkady Novikov, who revolutionized the gastronomic landscape in Moscow with his eponymous company before focusing on London. The restaurant combines two different culinary worlds – an Italian and an Asian restaurant – as well as a stylish lounge bar under one roof. This tripartite structure makes it a unique place known for its refined cuisine and as a meeting place for the upscale society.

Asian and Italian cuisine

In the Italian section of "Novikov," the modern interpretation of regional classics takes center stage, served with a touch of creativity. The "Tonnarelli Cacio e Pepe" is particularly highlighted, prepared directly in a huge wheel of Parmesan – an optical and flavorful spectacle that combines the creamy spiciness of the cheese with the simplicity of the pasta. Also popular is the "Black Cod," a delicate cod enhanced with a sweet miso glaze, offering a buttery texture that melts in the mouth. The open kitchen with its impressive wood-fired oven is a central focal point, emphasizing the authenticity of the dishes.

Nightlife experience in London

The Asian part of the restaurant, on the other hand, transports guests into the world of pan-Asian cuisine with an impressive selection of fresh seafood and vegetables presented before the open kitchen resembling an Asian market. A highlight is the "Peking Duck," served with crispy skin, thin pancakes, and a touch of caviar – a luxurious version of the classic that combines tradition and extravagance. The "Wagyu Beef Tataki" also stands out, with its tender, lightly seared meat accompanied by a spicy soy sauce, highlighting the quality of the ingredients.

Exquisite cocktails in Mayfair

The lounge bar at "Novikov" is a standalone experience and a hotspot for night owls. It offers an extensive cocktail menu designed by experienced mixologists, as well as regular performances by renowned DJs creating a vibrant atmosphere. A popular drink is the "Coco Loco," a fresh blend of coconut, lime, and mint that pairs perfectly with the Asian flavors. The bar also serves selected dishes from both restaurants, allowing guests to enjoy the cuisine here as well.

Culinary experience at Novikov

The ambiance of the "Novikov Restaurant & Bar" is characterized by chic, modern design that blends elegance with coziness. The Italian section features rustic elements like wood paneling and chandeliers, while the Asian part creates a calming, distinctive mood with natural materials like bamboo and stone. The lounge bar, on the other hand, relies on subdued lighting and luxurious seating inviting relaxation. The service is professional and attentive, with staff often praised for their friendliness and knowledge, making the visit a well-rounded experience.

Contact details

Web

Phone

Address
50A Berkeley St
W1J 8HA London

Map view

Opening hours

Sunday12:00 - 1:30
Monday12:00 - 1:30
Tuesday12:00 - 1:30
Wednesday12:00 - 1:30
Thursday12:00 - 1:30
Friday12:00 - 1:30
Saturday12:00 - 1:30

Reviews

5775 Reviews

Kuli Daroch
05.03.2025

**Restaurant Review: Novikov, Mayfair** I recently celebrated my birthday at Novikov in Mayfair with my sister, and while the experience had its highs, there were definitely some aspects that didn't quite live up to expectations. Let's start with the positives—service. The staff at Novikov were absolutely exceptional. From the moment we arrived, they were attentive, polite, and made sure we had everything we needed throughout the meal. The service alone truly elevated the experience and made us feel welcomed and cared for. However, when it comes to the food, I was a bit underwhelmed. I found that several dishes lacked flavor and really needed a little extra seasoning—salt in particular. It was disappointing, especially considering the reputation the restaurant holds. While the presentation was lovely, the food didn’t quite hit the mark for me. In terms of value, Novikov definitely feels overpriced, likely due to its prime Mayfair location. I understand the appeal of dining in such a sought-after area, but for the price, I expected more from both the food and the overall atmosphere. Speaking of atmosphere, I felt that the ambiance could have been a bit livelier—while the space itself is chic and upscale, the vibe felt a bit too subdued for a celebratory occasion. Overall, while the service was remarkable, I don’t think the food or overall experience justified the steep price tag. It was a fine dining experience, but not one I’d rush to repeat.
Esh Mohan
25.02.2025

I visited Novikov for their set lunch time menu. The food was fresh and served in an orderly time manner. The staff were welcoming and friendly. A great place to dine with friends and family.
Sofya Sinkina
03.03.2025

The food is really good. However, I’m not satisfied with service. They didn’t ask if I had any allergies and I ended up with a fish pasta (I’m allergic to fish) as they’ve made a mistake. Also, there were many other mistakes, but there are only a few other guests at the restaurant at this time. So disappointing:(
STAS DAVIDOV
02.03.2025

На входе охранник вел себя очень грубо и не приветливо, чем испортил все дальнейшее настроение. Меня перед входом в ресторан попросили снять кепку, я сказал хорошо я это сделаю, захожу в лобби говорю хостес о своей брони и говорю ей, что хочу сдать куртку и кепку в гардероб и в этот момент снова подходит охранник и говорит вам нужно снять кепку причем в очень грубой форме. Я сказал что я жду сотрудника гардероба, чтобы отдать свои вещи и что я понимаю информацию с первого раза. Со мной разговаривали как с недостойным человеком. Это было ужасно унизительно. Далее официант был крайне не доволен, тем, что ему пришлось нас обслуживать, затем и вовсе перестал подходить к нашему столу. Спасибо рыжеволосой официантке, которая была очень приветлива и вежлива с нами. Вечер не удался. Ресторан не рекомендую к посещению.
Iuliana Grozavu
17.02.2025

My boyfriend and I went last night to have a late Valentine’s dinner and we had such a bad experience. The waitress “or assistant manager 😏 Bee / Pee probably using a nickname” was taking our order. The order was wrong and on top of it she was so rude. We ordered some sushi where the seaweed was so hard and chewy and the whole Gilt bream head that we ordered end up being silver bream and on the bill put as besugo. My boyfriend was paying and I just asked for the bill to check something and saw that. When we ask the waitress she said that it’s the same price 🤔So she served us silver but charged us the price of the besugo btw is not the same price. When we asked how many grams was the fish she arrogantly said 800 grams. I am a fun of fish and been pescatarian for 2 years before and I know what 800 grams fish looks like. And the cherry on top of the cake was when she told my boyfriend that “WHAT U EXPECT “ like we never been to a restaurant in Mayfair and we can’t afford, very disrespectful. In fact we just been to your Italian one few months ago and it’s a huge difference between the two of you. Such a bad experience and low quality customer service from some of the staff. Will never go again even if it’s free. Just the name not what we customers expected, extremely disappointed.
Anthony
02.03.2025

Loved the food! Everything we ate tasted great and have been back a few times. . On the pricey side buts its Mayfair so to be expected.
badr althgafe
17.08.2024

مطعم راقي انا جربت الاكل الايطالي كان جدا لذيذ ومتنوع
Mohammad Alothman
27.02.2025

The service is bad, and when I asked to cancel the service fees, the employee got angry and added other fees and forced me to pay them.
Shams Hussein
26.02.2025

Beautiful place and delicious food! Tasty steak, especially the wagyu. Very happy they have a halal wagyu. The best thing about our experience was our server Angela who made very good recommendations and was very friendly and helpful! They made a very special assortment of desserts for my birthday. Delightful. Totally recommended..
rahaf
24.02.2025

طلبت سلطة البوراتا لذيذه .. وبيتزا ترافل خيال .. رزيتو اقل من عاديه وشوربة القرع مو حلوه ابدا وسويت فيه عيد ميلادي يوم مميز لي في نوفيكوف🥹❤️
Fawaz Al Saleh
23.02.2025

still food is good after years of services
Paaa Ho
22.02.2025

لذيذ جدا
lónica carina
22.02.2025

Amazing place,very beautiful. The Staff was really nice. I was blown away by the amazing market, very well presented and organized. Really enjoyed the tume i spend there. Definitely comming back👌🏾😊
Slavina Angelova
21.02.2025

Me and my partner had a lovely time. The food was amazing as well as the atmosphere. We were in the Italian restaurant, where you can have a nice and easy-going dinner. The Asian part looks more party-ish, but we will definitely visit it as well. We had a drink in the underground bar which had astonishing cocktails.

 

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